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There’s a huge demand for body contouring treatments at this time.
Source: Lighttouchlaserclinic.com
While the rest of the world hasn’t fully embraced Body Contouring treatments, it’s one of the fastest-growing non-surgical cosmetic procedures in the U.S.
At Omnicore, we offer free consultations to help you identify your target clients, and the best way to attract them.
Let’s start with what you currently have. Your services and clients.
To a large degree, you can control how you package your body contouring services to appeal to prospective clients.
You may also be able to convince existing clients to become loyal customers. Trust me, it’s a lot easier if they had a memorable ‘first’ experience with you.
Here’s how to do both:
Offer discounts and upgrades to encourage repeat clients.
Even if you had 1 or 2 clients in the past, call their lines, send a quick , or just find a way to offer them some discounts.
Keep in mind that repeat buyers can bring in the same revenue that 5 new clients combined may struggle to generate.
And loyal clients are 50% more likely to grab your deal, especially if they had a great experience before.
Source: Revechat.com
Set up a loyalty club or rewards program to reward your clients.
As they accumulate points on body contouring treatments, they will be qualified to receive discounts on other cosmetic procedures.
Or start small by rewarding your clients with free treatments or facials as a ‘thank-you’ for their loyalty.
You might want to also offer discounts on bundles of services. This will surely increase your bookings.
For example, Pretty Hair Inc Body Contouring offers special body treatment bundles for the holiday.
Source: Lineardesign.com
And Facebook ads can be pretty cheap if you understand targeting.
If you’re new to Facebook ads, it’s best to start with Facebook Lead Ads.
These are different from the typical ads because they’re non-intrusive and prospects don’t need to visit your landing page or website to engage with the ad.
Facebook advertising is highly recommended for body contouring technicians with a tight marketing budget. The average Facebook ads CPC in is around $0.97.
With Facebook Lead Ads, potential patients can easily book free consultations directly on Facebook.
The future of aesthetics marketing is video marketing. Nothing beats a short engaging pre-roll video ad on YouTube that speaks directly to your target audience.
If you’re looking to generate leads, clients, and revenue, then video marketing should be your priority.
91% of marketers are satisfied with the ROI of their social media video campaigns.
Source: Statista.com
Pre-Roll Ads can be as short as 15 seconds or as long as 60 seconds.
Viewers have the option to either watch it or skip the video after 5 seconds if they don’t like them.
Remember to create short videos that will draw viewers’ attention. Make it punchy by communicating your message quickly.
If celebrity influencers charge \$50k for an Instagram post or shoutout, a micro-influencer can charge \$2,000 or even less.
This is just an example, rates vary across the board.
So forget about the likes of Kim Kardashians, and just start with easier-to-reach influencers.
Use hashtags in your posts to increase the chance of your posts/videos/or messages going viral on the platform.
Another powerful tip is to run Instagram ads, collect data, then use retargeting tools to target micro-influencers — to reach their followers.
Related Post: 5 Ways to Get Body Sculpting Clients
Nonsurgical body contouring (also referred to as nonsurgical fat reduction) is a delicate procedure.
There are strict guidelines published by the Advertising Standards Authority (ASA), which you must follow when marketing or advertising your medical service.
In , an ad for body contouring was banned for suggesting that slim people need the treatment.
They used the caption “If you can pinch it, we can treat it,” alongside an image that shows this in action. This ad was banned, and similar ads have also been banned by ASA.
Source: Metro.co.uk
According to advertising regulators, do not create the impression that body contouring could benefit slim people, or that your procedure can deliver quick results.
While you can advertise body contouring on social media, you have to use the right words and message.
More importantly, the FDA has not openly approved any dermal filler, including silicone, for injection in body contouring procedures.
Link to Meizi
But that doesn’t mean you’re stuck, a million times ‘no!’
There’s a much better way to market and advertise your body contouring procedure — without violating any guidelines.
This could be the most effective way to start generating 5, 10, or 30 new clients for your body contouring service each month.
Your ideal clients are already used to posts, images, and videos on social media. So start from there and you’ll appeal to them.
According to Review Trackers, photos influence people’s decisions when choosing a local business, of which body contouring is a part.
Source: Reviewtrackers
Your photos could be “Before” and “After” results, as well as behind-the-scenes of your treatments.
To a large degree, prospective clients will understand your services better, and visualize what they can get from visiting your center.
When marketing your body contouring treatments, focus on the right demographics.
This cuts across women, Gen Z, Millennials, and anyone who wants to look smarter, sexier, more beautiful, and younger.
Your body contouring website is your billboard to the world.
If you’re just getting started with offering these treatments, then start with your website and make sure it’s optimized to rank well on Google — for your city, state, or district.
Use the Google Keywords Planner to find your primary keywords, then optimize your pages by creating engaging, original, and actionable content.
You want to make it easier for new patients to find you when they’re searching for:
And so on.
Note: Be sure to replace “Chicago” above with the state you’re targeting.
Search Engine Optimization (SEO) is the practice of optimizing your website to rank well in Google organic results.
This is crucial because 76% of people who found your website when they’re looking for body contouring treatments on Google are more likely to call your or visit your center within 24 hours — especially if they’re searching with their mobile phones.
Leveraging SEO and other content marketing strategies can be very effective for generating clients for any cosmetic services, especially with Body Contouring and Botox — which have strict advertising guidelines.
Starting a body contouring business can be a profitable choice if you’re an aesthetically minded person with a good understanding of how the body works. In addition to having the right experience and training, you also need to have business acumen and be good at working with others. If this sounds like you, read on to find out everything you need to know about getting your body contouring business up and running.
Body contouring, sometimes also referred to as body sculpting, is a procedure designed to reshape certain areas of the body. It can involve getting rid of extra skin, eliminating excess fat, or reshaping a certain body part. Some people mistakenly think that body contouring helps you lose weight – but this isn’t the case. It’s not about weight loss but about reshaping the body. Patients might weigh the same as before their procedure – but they’ll look different in certain areas. The parts of the body targeted by body contouring include the neck, chin, arms, back, belly, flanks, buttocks, and thighs.
There are two different types of body contouring: non-surgical and surgical. Non-surgical body counting procedures include Cryolipolysis, which destroys fat cells with cold temperatures, and Lipolysis, which targets fat cells through injections, lasers, or radiofrequency. Surgical body contouring procedures include skin lifts, skin tucks, and liposuction. Some body contouring businesses offer both non-surgical and surgical procedures, while others only offer one type of procedure.
The body contouring industry is growing due to several factors: rising obesity, the rising age of target demographics, and the COVID-19 pandemic are just a few of the reasons. The body contouring device market size in was valued at $2.8 billion USD. It’s expected to grow at a compound annual growth rate of 14.6% from to .
What does this mean for body contouring business owners? Potential. Because the body contouring industry is expected to grow, there are more market opportunities to start and grow businesses in this field. The target demographic is more accepting of body contouring procedures and has a greater need for them, which is good news for business owners in this industry.
The amount of money a body contouring business generates depends on several factors that affect the business’s success. These include:
Countless other factors can affect how much revenue a body contouring business pulls in, such as their marketing budget or the implementation of a successful outbound sales strategy in the outbound sales process. However, it’s easy to extrapolate a number to figure out a starting point so that you can know the revenue generation potential.
For example, let’s assume that the average cost for a procedure is $250 and that you can complete five such procedures in a day. That means you can earn $1,250 per day. That’s for one person, but if you have multiple people working in your business doing procedures, you can again multiply your earning potential even more. You can multiply how much you think you can earn in a day by the number of days you work in a week – such as four or five – and then multiply that amount by the number of weeks you work in a year, such as 48 or 50.
Be sure to account for taking vacations and statutory holidays, as well as a percentage of appointments being cancelled by clients at the last minute. Also, keep in mind that when you start out, you may only be doing one or two procedures a day while you build up your client base.
No one can answer this question but you – because you know yourself best. If you’re unsure about which direction to go in and whether a body contouring business is right for you, ask yourself these key questions:
Once you have a clear answer for these questions and others like these, you’ll know if you’re ready to start your own body contouring business.
The amount of capital you need to invest in a body contouring business can vary greatly from thousands to hundreds of thousands of dollars. The exact amount will depend on several important decisions you need to make:
Think you have what it takes to start your own body contouring business? If sourcing equipment and choosing brand colours excite you, follow these steps to get your business off the ground.
Every business, no matter what industry you’re in, begins with a business plan. This document outlines the business’s goals and how the owner plans to achieve those goals. Typically referred to by external audiences such as banks, lenders, and investors, business plans are also useful for internal audiences because they include vital information about the company’s financial, operational, and marketing strategies.
A business plan document usually spans between 15 to 20 pages and includes the following sections:
Once the business plan is approved and you have the funding you need for your body contouring business, it’s time to figure out the operational details. This includes securing a location for the business, purchasing or leasing the equipment, and getting up to speed on any training you need to operate the equipment. You will also need to acquire the business licenses you need for your area and any certifications you require.
Consumers are innately visual, and one way to set your body contouring business apart from your competition is with a unique logo. Work with a professional logo or graphic designer to come up with something that is eye-catching and communicates your company’s value. If you want to try it on your own, you can even find logo templates online that you can customize based on your preferences. You’ll want to carefully consider the image, colours, fonts, and style to ensure the logo captures everything you want to communicate about your body contouring business. Remember that your logo is one of the first impressions a client will have of your body contouring business, and you probably have just a few seconds to capture their interest.
In today’s world, no business can succeed without a website. Most clients go online to research a company before they call and book an appointment. Your website is not only how you can create awareness for your body contouring business but also how you can showcase your expertise and skill.
Here are the pages you should include on your body contouring website:
Regardless of your website pages, it’s important to ensure the user experience is smooth and intuitive. This means that website visitors should be able to find any information they are looking for with ease. In addition to focusing on the user experience, be sure to make website hosting and managing easy on yourself. Work with a web hosting partner that offers shared hosting or WordPress hosting plans to have the tools and resources you need to create a successful body contouring business website.
Promoting your body contouring business is essential for getting clients through your doors. Your marketing strategy should include a few key areas:
How much you can pay yourself as a body contouring business owner will vary significantly from business to business. It will depend on how much revenue you make, your expenses, and how much of your profit you want to invest back into your business. When creating your business plan and future projections, it’s wise to build your salary into the operational expenses to pay yourself for the time and energy you spend running your business. Many new business owners make the mistake of not paying themselves initially and run into financial issues.
Body contouring treatments can be life-changing for your clients, so it’s crucial to price them based on the value they bring to them, not just based on your expenses. While the cost will vary based on the procedure, most treatments will likely have a price range of around several thousand dollars. To make the service more wallet-friendly, many body contouring businesses split up the cost of the procedure based on how many treatments the client will have. For example, if the procedure costs $2,500, and the client will need to have ten treatments over a year, they will charge the client $250 at each treatment session. This makes it easier for the client to pay the fee and provides the business with a recurring revenue stream.
What kind of certifications and licenses do you need to perform body sculpting? It all depends on where you live and the regulations of your state. In some states, you will need to be licensed and board-certified to perform body sculpting, while in others, you will not. However, being a licensed and board-certified esthetician has its benefits – regardless of whether it’s required.
To get your credentials, you must pass both classroom and hands-on training to master body contouring and related procedures. You also learn the potential adverse effects and how to avoid them for your clients, ensuring you provide the type of results they are looking for.
The type of business licenses you will need will depend on the services you offer and where your business is located. Check with the local small business bureau to determine how to register your business and acquire the proper licenses to operate safely and legally. As your business grows and you add additional services or change locations, you may need to review your business registration and licenses. If you’re looking for business registration advice, speak with a small business accountant or lawyer to ensure all your paperwork is in order.
There is so much potential to explore in the body contouring industry. Are you ready to take advantage of the opportunities available? Before you jump in, there is a lot of information to consider, so do your research and create a sound business strategy for success.
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