Creating the perfect eye is key to creating a flawlessly finished face. Get it right, and you’ll always look polished. Get it wrong, and you could end up looking a little theatrical.
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Here, we’ll discuss which eye products you actually need to master both a natural and dramatic eye; two looks you’ll need in your beauty arsenal.
If you’re going for a natural-looking eye, you’ll need fewer products than you would if you’re dressing up for a night out. Here are the products you need for both, and when to use them.
Eyebrows can make you look polished, or positively disastrous. It goes without saying you’ll likely need some professional help maintaining your eyebrows (waxing, threading, or plucking), but when applying your makeup at home, a brow powder can keep brows tamed and help define their shape.
Avoid using too much eyebrow product, which can make your brow bone look heavy and create a cartoon-like finish. Natural-looking brows look better for both natural and more formal occasions.
Your lashes can give the illusion of a wider eye shape, if you know how to properly style them. Using an eyelash curler can lift your lashes, but using a volumizing mascara will help keep lashes looking fuller.
RMS Beauty’s Straight Up Volumizing Peptide Mascara is designed to lift and separate lashes, creating a beautiful fray of defined lashes and plumping them with nourishing pro peptides.
Pro Tip: Fake lashes may be the trend, but unless they’re done perfectly, they usually end up looking very artificial, and can even be dangerous to the health and growth of your natural lashes. The fact is, unless you’re going to be on camera, you probably don’t need them to create lashes that look believably dark and full.
Adding eye liner to your upper and lower lash lines helps further define your eyes and make them stand out from the rest of your face. However, if you use too much eyeliner, you can make your eyes look smaller.
RMS Beauty’s Straight Line Kohl Eye Pencil is made with natural jojoba oil to keep your lids hydrated. You’ll get an easy application and a defined eye that lasts all day.
Primers help keep your shadow in place and help them resist creasing. Unfortunately, they’re also incredibly drying to the skin, and usually packed with harsh chemical ingredients you don’t want anywhere near your eyes.
Instead, opt for a long-wearing, crease-resistance shadow to draw attention to your eyes while keeping your lids safe and hydrated.
For a night out, you might want a gradient of shadow colors and some shimmer, but for daily wear, you really only need a hint of color on your lids. Take a tip from Rose-Marie, a dab of Luminizer on the center of your lids will draw attention to your eyes naturally.
The right tools make the job easy. We love using fingertips to warm up natural products and blend it easily onto your lids, but if you’re more hands-off, using the right brush will help you apply the product properly.
Pencil is the best eyeliner for beginners, and if you use a high-quality eye pencil, you can create looks that are similarly dramatic to the kind you’d get with a liquid liner. Additionally, it’s really hard to find liquid liners that are vegan, cruelty-free, and have clean ingredients, which makes pencils an even better choice.
Eyeshadow colors are fun to interchange, especially if you’re getting ready for a fun event, or just a fun Friday. It’s easy to make sure the colors you choose look complementary by following a few simple rules.
Your skin tone can help you determine everything from foundation to lip color, and eyeshadow colors are no exception. Once you know your undertones, you can pick any shade in your undertone family and get a great match.
Not sure what skin tone or undertone you have? Click here for the full tutorial on how to determine each.
Your eye color is less important in determining your eyeshadow color than your skin tone. Any eye color can wear any color eyeshadow, but soft, neutral colors will flatter every eye color and practically every skin tone.
For most days, one single shade of eye color in a few soft, blending sweeps on your lid will create a clean and polished look. To step up your eyeshadow game, grab three complementary shades and your favorite makeup brush.
Pro Tip: Fingers work, too! When applying eyeshadow, focus less on precise application and more on blending the colors to look more natural.
The color that covers your entire lid should be neutral and have undertones that match your skin tone. This shade should be lighter than the other two shades of shadow you use. Apply this to the middle of your lid, sweeping outward, and gently dabbing a small amount on the inner lid.
Matte colors work great as base colors, especially if you’re working with a color palette that has shimmery shades.
In the crease of your lid, you’ll apply a shade that is darker than your base color but still relatively neutral. To apply, begin in the middle of your lid at the crease, and sweep the shadow gently upward and outward.
If you’re going for a more glamorous look, colors like bronze and copper will add illumination here and create a pop of color while still looking natural and authentic.
The darkest eye color you’ll use should be placed on the outer third corner of your eyelids. Using your fingertip or a small brush, apply the product in a wedge shape in the outer bottom corner of your lid to create definition.
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Using your fingertip or a blending brush, blend the colors together from the outer-middle portion of your lid outward. You want to go just short of the middle point of your eyelid.
Using a small bit of luminizer, highlight the inner corner of your eye. Be sure not to use too much or it can make your eye look too far set. You only need a single swipe of highlighter. Use your finger to blend the luminizer toward the middle of your lid.
Gorgeous eyes are easy to create if you focus on using the right products and not overdoing it. Even for dramatic looks, less is more. You can create a sophisticated, natural look that is both polished and edgy by experimenting with different colors and application techniques.
For tips and tricks on the latest application methods and to get professional help selecting the right shades, schedule an online, one-on-one consultation with one of our experienced makeup artists.
Sources:
Campaign for Safe Cosmetics | Safe Cosmetics
Procollagen - an overview | ScienceDirect Topics
Putting makeup on is fun! It can also be considered one of the most relaxing and satisfying parts of getting ready... If it is being done on time, and not in a rush, which we can admit is pretty rare.
Of all the little mishaps that can take place during the getting ready process like, nicking your leg with a razor, or burning your arm with a curling iron, harming your eyes with cosmetics is a common mishap, too.
You might be surprised to read that everything from mascara to foundation and powder can have an effect on your eyes.
Allow us to guide you in what to look out for when buying and what to make sure of when using certain types of cosmetics.
List Out: Go ahead and take notes from influencer led social media videos, the newest products of your favorite brands and cosmetics that your friends and family members love.
Read Up: Don’t simply let the influencers, family, and friends easily influence your purchase decisions. There are still two steps to take. The next one? Read up on the list of product ingredients as some can lead to negative reactions to the delicate skin that helps safeguard your eyes.
A few things to check for and avoid are parabens, phthalates, and fragrances. Otherwise known as “man-made” chemicals used to help preserve products, prolong their scents and the plastics they are packaged in. Keep in mind that these chemicals often are not simply listed as “parabens”, “phthalates”, and “fragrance”. These ingredients typically have more specific names in the ingredients list.
One of the easiest suggestions? Look out for products listed as paraben-free and fragrance-free, meaning they do not have any of those manufactured chemicals in the product recipe.
We’re sure you’ve heard the term Try Before You Buy before. We agree, it is one worth following. Brands and stores will often provide samplers for certain products. Or you can always start your search for your personally best options by buying gift sets that house several different types of one cosmetic necessity like eyeliners or mascaras.
Give these picks a try and keep track of how your eyes and the skin around your eyes react before you transfer from testing out the snack-size product to investing in the king-size one.
Wash. Your. Hands: We know you know how important this step is and that it shouldn’t only apply after your toilet has been flushed. Anything that is left on your hands like facial serums or moisturizers can transfer onto other surfaces... This brings us to step number two...
Contacts: Put your contacts in! But make sure your hands are 100% dry before application as some tap water might contain dangers to the eye. Inserting contacts before embellishing with makeup is important because it prevents your lenses from getting dirty and damaged and trapping makeup between your eye and the lens.
Clean: Also keep track of the last time you’ve washed your brushes and sponges. These very important tools can harbor and grow types of mold and bacteria dangerous to the health of your eyes.
Check Expiration Date: If you're looking to use a product you haven't used “in a minute”, see if you can find the expiration date. Cosmetics do expire! When a product expires, your skin expires to it. If you can’t find the date, keep this in mind: properly stored and/or unopened makeup lasts for an average of 2 years.
Eyeliner: When it comes to eyeliner, we have two pieces of advice for you: always sharpen your pencil and avoid the inside of your lash line. An unsharpened pencil makes it harder to precisely apply and can scratch your eyelids and lash lines. Even if you use a liquid liner or an eyeliner pen, applying it to the inside of your lash line can block important glands and lead to painful styes.
Wash Your Face: Do not, we repeat, do not go to bed without washing your face and removing all your makeup! One of the most common issues that results from sleeping before cleansing — especially if the makeup you used is borrowed or expired—is an eye infection called conjunctivitis, better known as pink eye.
Makeup Remover: Looking to try something organic to remove your eye makeup? Try a simple concoction of witch hazel and water which often also helps reduce eye inflammation.
Replace: If you ever experience an infection of any sort, removal of the brushes and products used in that area of the face are the best next step! Quickly remove and replace to avoid spreading the bacteria that caused the infection any further.
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